C ybergold had a very odd business model which at first glance seemed sort of crackpot; something an online company cannot seem if they're trying to portray their offering as real money and ask for access to your bank account in the process.

After trying several design agencies and freelancers, Cybergold asked me to take a crack at their logo and brand image. The solution was to create an image evocative of international currency and blend it with forms that suggested solidity and security. It was a hit; they ended up plastering it on everything from public buses to candy.